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  <url>
    <loc>http://johnsaunders.co.uk/branding</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2015-04-05</lastmod>
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      <image:title>Branding</image:title>
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      <image:title>Branding</image:title>
      <image:caption>Designing for print</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding</image:title>
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      <image:title>Branding</image:title>
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      <image:title>Branding</image:title>
      <image:caption>Thinking up the big ideas</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding</image:title>
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      <image:title>Branding</image:title>
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    <image:image>
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      <image:title>Branding</image:title>
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      <image:title>Branding</image:title>
      <image:caption>Designing for digital</image:caption>
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    <image:image>
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      <image:title>Branding</image:title>
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    <image:image>
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      <image:title>Branding</image:title>
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    <image:image>
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      <image:title>Branding</image:title>
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  </url>
  <url>
    <loc>http://johnsaunders.co.uk/celebritycruises</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1425825375667-CERT98A2LM7LE8XBAQK7/Murano_portrait_600x675.jpg</image:loc>
      <image:title>Celebrity Cruises</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1420443401360-6HED7OU8A7AGN1K1LR2Z/image-asset.jpeg</image:loc>
      <image:title>Celebrity Cruises</image:title>
      <image:caption>Detailed wireframes from Axure replace the Explore output ready for more work to be done with visual design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1420902853053-7ZIV0OAX6GIGVKRWN641/image-asset.jpeg</image:loc>
      <image:title>Celebrity Cruises</image:title>
      <image:caption>The whole site from every aspect has been designed for a lay back easy read experience. Minimal amount of taps, lots of scroll with onward journeys through relevant cards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1426928316123-E31NXEWVSJI47MSXBK8G/image-asset.jpeg</image:loc>
      <image:title>Celebrity Cruises</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1420443119254-PC5J43XI3EIDMNFZE4ZP/Image-Placholder-2.jpg</image:loc>
      <image:title>Celebrity Cruises</image:title>
      <image:caption>The explore output. Sketches, post it notes, wireframes, reference and vision.</image:caption>
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    <image:image>
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      <image:title>Celebrity Cruises</image:title>
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    <image:image>
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      <image:title>Celebrity Cruises</image:title>
      <image:caption>Designed mobile first with use of content cards / Navigation uses whole screen at all breakpoints</image:caption>
    </image:image>
    <image:image>
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      <image:title>Celebrity Cruises</image:title>
    </image:image>
    <image:image>
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      <image:title>Celebrity Cruises</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1425825389997-WH8DSV0SNMOSEYTAU9YN/Murano_portrait_2_600x675.jpg</image:loc>
      <image:title>Celebrity Cruises</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1420904713063-TDWTND97XE5PSR47419D/image-asset.jpeg</image:loc>
      <image:title>Celebrity Cruises</image:title>
      <image:caption>The cruise finder functionality on tablet landscape.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Celebrity Cruises</image:title>
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  </url>
  <url>
    <loc>http://johnsaunders.co.uk/contacts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1420993873577-3TBHIMDZTT9UUF25E7WZ/image-asset.jpeg</image:loc>
      <image:title>Contacts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1420998061147-FWG5EHBPW5IOP225JQ2E/Image-Placholder-4.jpg</image:loc>
      <image:title>Contacts</image:title>
      <image:caption>On mobile when the customer scrolls the header retracts to aid focus</image:caption>
    </image:image>
    <image:image>
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      <image:title>Contacts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1425824993292-4K95JAB04IWH7PFQWP9X/image-asset.jpeg</image:loc>
      <image:title>Contacts</image:title>
      <image:caption>Broad sketch of the category and listing page structure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421132983347-ZKKRWGOV316EUTEOKVTH/image-asset.jpeg</image:loc>
      <image:title>Contacts</image:title>
      <image:caption>Tasks such as navigation and search use full screen to aid focus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1420965149015-V4P1MXBVHK2PX84D8YLT/ContactsInfo_Ads_book_1500x1000.jpg</image:loc>
      <image:title>Contacts</image:title>
      <image:caption>Category page, information and advice / Listings within the printed book</image:caption>
    </image:image>
    <image:image>
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      <image:title>Contacts</image:title>
      <image:caption>Consistent navigation display across all devices</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421132856270-BIIYEZKCYHNCM61QDJBM/image-asset.jpeg</image:loc>
      <image:title>Contacts</image:title>
      <image:caption>Category and listings page visuals</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1420998033662-B7SDERO1WUGAYN494GFK/Image-Placholder-3.jpg</image:loc>
      <image:title>Contacts</image:title>
      <image:caption>Boarding screens explain how to use some of the Pugpig platform features</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1420963136302-QYP5LL2JNSOUO0AZX7OZ/Book2015_1500x1000.jpg</image:loc>
      <image:title>Contacts</image:title>
      <image:caption>The printed book needed to be articulated for digital.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1425805879783-VVU3N4OJ7BAML670H4NZ/image-asset.jpeg</image:loc>
      <image:title>Contacts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1420924453743-N3YSSCWYCYHN06ML4JSQ/ContactsImages_1500x1000.jpg</image:loc>
      <image:title>Contacts</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://johnsaunders.co.uk/digitaldesign</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424591450214-VCKV6DMLHKFT5N2KWLAQ/image-asset.jpeg</image:loc>
      <image:title>Digital Design</image:title>
      <image:caption>Sketching in more detail, filling in any issues with thought through decisions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424598817105-YFIQP4USWZ9J9WSMQCQ7/RedBull_600x600.jpg</image:loc>
      <image:title>Digital Design</image:title>
      <image:caption>Thinking up the big ideas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424591522630-A5TVVCJV15L8Z523XGE1/image-asset.jpeg</image:loc>
      <image:title>Digital Design</image:title>
      <image:caption>Developing sketches into detailed Axure click through prototype wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424592907635-HB65VDR2LXTNVSLJPMVE/image-asset.jpeg</image:loc>
      <image:title>Digital Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424592689152-CU5036542ROXRZI4DOSC/Large_Hero_1500x1600.jpg</image:loc>
      <image:title>Digital Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424598806908-Y21O6OEO0MHYN0E2C2BO/Ideation_CardImage_600x600.jpg</image:loc>
      <image:title>Digital Design</image:title>
      <image:caption>Designing for print</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424595466449-JILK9HHUB2G9TOBK3YHN/digital_hero_1500x1000.jpg</image:loc>
      <image:title>Digital Design</image:title>
      <image:caption>Building up the visual design system</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424598850654-QCWE6GYB0BJ8KEBT428I/Ideation_CardImage_600x600.jpg</image:loc>
      <image:title>Digital Design</image:title>
      <image:caption>Creating a memorable identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424595107008-EO97JGJX3275NJT3SOE1/Digital_Research_1500x1000.jpg</image:loc>
      <image:title>Digital Design</image:title>
      <image:caption>Information gathering and talking about all angles of the project are key</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424592462980-VDFWNBP0MNDLFUDBB2DE/ContactsTesting_1500x1000.jpg</image:loc>
      <image:title>Digital Design</image:title>
      <image:caption>HTML and static JPEG prototype testing as we build</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424592922477-WCLOHWYD5QVL99TXT4G3/BoardingScreen_600x675.jpg</image:loc>
      <image:title>Digital Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424591243619-HKAUC3NAJGLN0KTQRR96/CelebExploreImage_1500x1000.jpg</image:loc>
      <image:title>Digital Design</image:title>
      <image:caption>Starting as broadly possible, we attack the project from all angles, building up the solution in layers.</image:caption>
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    <image:image>
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      <image:title>Digital Design</image:title>
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  <url>
    <loc>http://johnsaunders.co.uk/eurocamp</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
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      <image:title>Eurocamp</image:title>
      <image:caption>All maps, images and video are viewed in landscape orientation.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Eurocamp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1422915322842-ZH4M087VAOURKLJFAJVR/image-asset.jpeg</image:loc>
      <image:title>Eurocamp</image:title>
      <image:caption>Clicking on the icons opens maps, image galleries and video.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Eurocamp</image:title>
    </image:image>
    <image:image>
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      <image:title>Eurocamp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1422915008641-CNQR30MJLK62MMACBAVM/image-asset.jpeg</image:loc>
      <image:title>Eurocamp</image:title>
      <image:caption>Customers can find out more about the resort.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Eurocamp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1422915397004-D9KQQE8F450O2M50YCET/image-asset.jpeg</image:loc>
      <image:title>Eurocamp</image:title>
      <image:caption>The customer can organise all timings and events on the itinerary planner.</image:caption>
    </image:image>
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      <image:title>Eurocamp</image:title>
      <image:caption>Activities can be suggested based on location and weather.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1422915143243-58OEIECVPB5CE5HEA2HO/image-asset.jpeg</image:loc>
      <image:title>Eurocamp</image:title>
      <image:caption>Customer logs into the app which enables a fully personalised experience. They also have the capability to organise multiple bookings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1422914941060-0OYUH0NP77CH7KZ2JD70/Image-Placholder-2.jpg</image:loc>
      <image:title>Eurocamp</image:title>
      <image:caption>From the home screen they can organise their entire holiday, they also see photography, the weather and a countdown.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Eurocamp</image:title>
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  </url>
  <url>
    <loc>http://johnsaunders.co.uk/footer-address-and-reg-number</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-09-09</lastmod>
  </url>
  <url>
    <loc>http://johnsaunders.co.uk/goodyear</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-16</lastmod>
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    <image:image>
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      <image:title>Goodyear</image:title>
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    <image:image>
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      <image:title>Goodyear</image:title>
      <image:caption>Image caption of what is shown or at what stage of the process</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431179652600-UR1R9F6EP42F331FZTPE/image-asset.jpeg</image:loc>
      <image:title>Goodyear</image:title>
      <image:caption>Image caption of what is shown or at what stage of the process</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431164174260-OLECXSKP6TU9SYAY6Q1B/Goodyear_1500x1600.jpg</image:loc>
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    <image:image>
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      <image:title>Goodyear</image:title>
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    <lastmod>2024-04-19</lastmod>
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      <image:caption>UVGI Brand created and rolled out</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431349905970-64DG0MWN0DDXED41A4Y8/image-asset.jpeg</image:loc>
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      <image:caption>Siemens LifeWorks integrated national campaign</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431358429539-WWHBFPQ22M84ZKCHTQ1H/image-asset.jpeg</image:loc>
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      <image:caption>Siemens Open Communications Global Campaign</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431436312743-ZQ6F37VSEFIE5N0DD8W6/image-asset.jpeg</image:loc>
      <image:title>Home</image:title>
      <image:caption>MoneySuperMarket.com New responsive results experience</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431358609156-F37J1SWQ8HZNJ9Z9VLMK/image-asset.jpeg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Celebrity Cruises New website and visual execution of brand</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431436653190-AG0RZCLWTUD1KCG1WMNG/image-asset.jpeg</image:loc>
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    <image:image>
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      <image:caption>Eurocamp A full customer lifecycle app concept</image:caption>
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      <image:title>Home</image:title>
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    <lastmod>2024-01-17</lastmod>
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      <image:title>HSBC</image:title>
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    <image:image>
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      <image:title>HSBC</image:title>
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      <image:title>HSBC</image:title>
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    <image:image>
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      <image:title>HSBC - Customer interviews</image:title>
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      <image:title>HSBC</image:title>
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    <image:image>
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      <image:title>HSBC - Current journey data</image:title>
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    <image:image>
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      <image:title>HSBC - Competitor offering</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1561379591652-46WS05I4DDH5RHTWU4U1/account+details_transaction+detail.jpg</image:loc>
      <image:title>HSBC</image:title>
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    <image:image>
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      <image:title>HSBC - Call centre interviews</image:title>
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    <image:image>
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      <image:title>HSBC - New experience principles</image:title>
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    <image:image>
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      <image:title>HSBC</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1561379662264-LTPCTD8Q5L1ER7XLUIW8/Responsive+home.jpg</image:loc>
      <image:title>HSBC</image:title>
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    <image:image>
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      <image:title>HSBC</image:title>
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    <image:image>
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      <image:title>HSBC - Current technical framework</image:title>
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    <image:image>
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      <image:title>HSBC</image:title>
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    <image:image>
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      <image:title>HSBC</image:title>
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    <image:image>
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      <image:title>HSBC</image:title>
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    <image:image>
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      <image:title>HSBC</image:title>
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    <image:image>
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      <image:title>HSBC</image:title>
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  <url>
    <loc>http://johnsaunders.co.uk/ideas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-10-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424849819798-01Q3ORTLMK0H018Q8G8A/IdentVoice_1500x1000.jpg</image:loc>
      <image:title>Ideation</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424849781034-RRZOTDHTLG0QUNPCYTZW/Research_1500x1000.jpg</image:loc>
      <image:title>Ideation</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424935457059-OIT2IF6B31DSB0W8FMFS/image-asset.jpeg</image:loc>
      <image:title>Ideation</image:title>
      <image:caption>Creating a memorable identity</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424935441022-W1J5QQV5O4W2VSE3DT2T/Print_CardImage_600x600.jpg</image:loc>
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      <image:caption>Designing for print</image:caption>
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    <image:image>
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      <image:title>Ideation</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424936763360-EFM9A4QTO6I01B66YSVW/Digital_CardImage_600x600.jpg</image:loc>
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    <image:image>
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      <image:title>Ideation</image:title>
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  <url>
    <loc>http://johnsaunders.co.uk/moneysupermarket</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431434378477-YO8S18BY3FVHYR8LCF3A/image-asset.jpeg</image:loc>
      <image:title>MoneySuperMarket.com</image:title>
      <image:caption>Mobile view removes the 'More' button and stacks the provider and price.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431426753302-U8QTINTZNAMHQ4MB8547/image-asset.jpeg</image:loc>
      <image:title>MoneySuperMarket.com</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431427931515-3WNMHUH0QP4FWY095C41/image-asset.jpeg</image:loc>
      <image:title>MoneySuperMarket.com</image:title>
      <image:caption>PERSONA 2: DETAILED Thorough. Wants the detail. Shops around</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431435595711-JK2KB7UZLRN6QK0CU4S6/image-asset.jpeg</image:loc>
      <image:title>MoneySuperMarket.com</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431430356640-KF63QKRNO332EI57V94V/image-asset.jpeg</image:loc>
      <image:title>MoneySuperMarket.com</image:title>
      <image:caption>Desktop views that have a cursor control displays a scroll functionality and the 'More' button.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431430183758-5TC5P8541JC9F9FTNOSH/image-asset.jpeg</image:loc>
      <image:title>MoneySuperMarket.com</image:title>
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    <image:image>
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      <image:title>MoneySuperMarket.com</image:title>
      <image:caption>PERSONA 1: SIMPLE Busy. Basic info only. Quick decision</image:caption>
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    <image:image>
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      <image:title>MoneySuperMarket.com</image:title>
      <image:caption>Tablet landscape view does not display the 'More' button.</image:caption>
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    <image:image>
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      <image:title>MoneySuperMarket.com</image:title>
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    <image:image>
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      <image:title>MoneySuperMarket.com</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431430372306-18R4E51FJB20WMHN3CR1/image-asset.jpeg</image:loc>
      <image:title>MoneySuperMarket.com</image:title>
      <image:caption>Tablet landscape displays the 'More' button.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431429030722-7LECMJHPOGZ9L3PFNNAY/image-asset.png</image:loc>
      <image:title>MoneySuperMarket.com</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431430431432-8CYN5OVLN6XLK6FMRCM0/image-asset.jpeg</image:loc>
      <image:title>MoneySuperMarket.com</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431425628118-F84AVI9GML46A8S54UC2/HeroPlanB_1500x1000.jpg</image:loc>
      <image:title>MoneySuperMarket.com</image:title>
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  <url>
    <loc>http://johnsaunders.co.uk/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-07-26</lastmod>
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  <url>
    <loc>http://johnsaunders.co.uk/print</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424633339578-NMBFPT39M01FYANZK1V3/Glass_Top_8x9.jpg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>Etching of the campaign name</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424634046804-HVKX8LQ794SBNY0QR7AT/image-asset.jpeg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>Office - transparent vinyl with printed graphics</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424634409529-WYRM5G6G3NOWF10GU6PX/MeetingRooms_1500x1000.jpg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>Colour coded meeting rooms - transparent vinyl with printed graphics</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424632232022-3VREO5EXL9KOLR5N392Q/Glass_Box_Closed_1500x1000.jpg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>Siemens Lifeworks Direct Mail Invitation - Using paper over board box</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424296747303-O2CGCAJ5KGC3EFWN0TIA/image-asset.jpeg</image:loc>
      <image:title>Print Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424677006887-BSKOH6JDBFRQRKP9HZL0/image-asset.jpeg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>Designing for digital</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424677141407-IHXDU5LUIG7DYAFBDPS4/image-asset.jpeg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>Thinking up the big ideas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424634487297-J5165U1SRCK0IZRHDTPC/Interior_Signage_1500x1000.jpg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>Interior LED lit signage for Building Blocks (done whilst I worked there).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424631871548-M1U292QS64B4YCVY1KKY/AB_Mailer_closed_1500x1000.jpg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>Siemens Open Communications A to B mailer - with stepped front cover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424633348593-8B4EESFYLZPGXMOFSIH2/image-asset.jpeg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>Etching of the Siemens logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424677219528-9RKNUATLMTKQY8JN37Z7/image-asset.jpeg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>Creating a memorable identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424674830761-8UY15X4CO8CR064GOYAX/AB_Mailer_open_1500x1000.jpg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>Siemens Open Communications brochure - with holofoil block</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424296593534-I6A84GEFB0UO4BTHL7A0/Ryleys_Fontsign_8x9.jpg</image:loc>
      <image:title>Print Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1426511123488-JF6BUHHJ73SGXU1GNPTI/Exhib_stand_1500x1000.jpg</image:loc>
      <image:title>Print Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424632255740-2V07SPZ99JJPSB5WKSJI/Glass_Box_Open_1500x1000.jpg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>Inside cover has invitation message whilst the depth of the box holds a Siemens etched gift glass</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424291186966-97H8UDB1XCNEV8B83J6C/image-asset.jpeg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>They Ryleys Preparatory School Prospectus - with embossing and spot UV coating on sphere</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424291332267-8P000IHB8YJ57JYK9H14/stationery_1500x1000.jpg</image:loc>
      <image:title>Print Design</image:title>
      <image:caption>The Ryleys Stationery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1424674695927-H3XHT9DWTIXGVW5452HH/Print_Hero_1500x1000.jpg</image:loc>
      <image:title>Print Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://johnsaunders.co.uk/shopping-city</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503155801762-A3O3L6SGT2PFAXONMND3/square+logo.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503409555323-7V9E2BMFO8TOQ83UYHXA/material.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>Backlit banner material to stretch over frame</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501424247294-31MIMUF9OR41GBQJ1UR5/shopping+city</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503648312819-FXQ7JF3UDQVZG9WIPJI7/Render.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1502098689419-5V88ZL0Y407G8A9BKQ12/past-interior-sign.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1502098661973-PSEC3PH9CQXXQ9GXYX9H/past-interior-graphic.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1502098753195-C8NU9XSA76RNC102MR8N/past-carpark-colour.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501663144194-BLD88PQRXUZS0NSYIJDE/past-cleantypography.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1502098689057-AW30A7QCEQFGAESC21OV/past-walking-concept.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1502098690574-TTAXYJ3FBZ9S783LALCS/past-uniform-typography.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1502098690315-Y00AIRTJ8UDNZSYCCPRJ/past-signage.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501663146144-CUFIG7MPHLQ7VDVPAVAW/past-square.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501663147566-SX994694NZWES9KXICWJ/past-walking.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501618534507-YL4MQOPU2YA74B3KB7GV/haltonlea-signage.png</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>BEFORE:Way finding mixed with advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503671884371-YUKM29TEFRY9QMLCV5QM/direction.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503650001345-F1D0OJ645KKCQ2W6T0PX/Joist+signage.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503396213293-3RK7Q4K2VE4G98HU8XXG/Road+signage.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>Road signage is now clean and clear, says shopping at a glance and communicates free parking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503155181368-0WPRVYY8241SZGC30D2K/blue.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503155193962-VWCA6HOYXA3KZTCLISRI/logodev-illustration.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503155186748-R92MDZ8CF1JBX13X81KW/green.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503155494274-WV026VY13KK4PWAMD7B6/shopping.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503155186749-RLGXUFT7OOZALGFBLC1T/Centre-materials.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503155193574-IFN2VXDOA0A5RJFYDCOZ/logodev-illiboy.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503155196302-0DNGK9NI69CT2JBMSCLO/orange.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503155197269-3V0S1T4LRZE1SDADRA40/typography.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503155196933-MHPGYA16XH5EPCVJ7YU5/red.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503160641741-O10DIVZ9JWMZ59P963HQ/typography.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>It was important the the typeface used was very clear and could go online also</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503409582949-M1KFOGCNFHNSCIEPGFVH/Ryleys_Fieldsign_8x9.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>Signage LED lighting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501580353670-HT8240UT8ZNK2MTENHDB/leaflet-plan.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>The Shopping City was designed as a new town centre</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503671389116-0C039XLWD5SWI628OT5V/Modular.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503671429411-8PFZ982MZ7OO4CYRF59G/Finished+signage.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501584719249-WNKFE54NJ0X3HYZ5NMM4/image-asset.jpeg</image:loc>
      <image:title>Shopping City - Shopping City</image:title>
      <image:caption>1972 - 1995 A super modern, high quality shopping destination. The largest fully enclosed shopping centre in Europe, undercover parking for 2,200 cars, 2 bus stations and inside almost every top high street brand of the time. This was the heyday.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501425286848-GDQYZHDSLQ1DPY5FVEBC/past_outside.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>The Shopping City with original white tile cladding and 'egg timer' logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503646751942-U3T4F58PWTVLVSG6EHO7/goalposts.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501618574682-937RABCGVIE54J9GH6FJ/haltonlea-signage.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>BEFORE: Halton Lea signage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503650038336-1L1P85SEUNX42DMP362M/pedestrian+signage.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503604835382-HRIWN9HHGELRO4ILJ3NU/goalposts+design.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501425293260-V59EVV4KF6ZIJALK2BRM/image-asset.jpeg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503604926083-PM6NY2UOAMS866AK5IWM/pillar+signs.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501620332657-YP6SO4U09EFG6E11F1X7/old-logo.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>Old logo using bridge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503409519084-PPTSVFJM7M1J98O3151S/frame.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>Frames are very large (5m x 5m)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501620320532-6REFJZHVXBY6MWZ9Q2GG/Silverjubilee-bridge.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>Silver Jubilee Bridge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503650074723-AL2ZZ4Y8115989ANP4FX/Pedestrian+internal.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503161101695-XGKWJD1AC1QZI3Q31V22/Customerjourney.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>Customer journey for new customers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503671859064-KFJ30XWYOUV8B8ZMVK2J/arrows.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501618579080-XOVCPGCJB6QVLHR749XB/housingestate-signage.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>Existing housing estate signage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503157441860-CVAXGENOFXHSL06LK0VU/Responsive+identity.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>Responsive identity design: Linear, stacked , square and icon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501584794985-7MQOLXXQDVI9WWZ5FW6A/image-asset.jpeg</image:loc>
      <image:title>Shopping City - Runcorn Shopping Centre</image:title>
      <image:caption>2013 - 2017 This was the name of centre until I was involved in the rebrand. Since 2013 there has been investment in the upgrade of the carparks and huge efforts made to turn the centre around. The struggle is to get more high street brands into the centre.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503396246673-SWWWM5SU03DABMM1QGH1/Tower+signage.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>Tower signage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503648068667-CFVTWVDV3V9UL8L824D6/Exit+ramp.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>Exit and other functional design elements use yellow across all carparks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501618459881-GKZQ0ZU5STZLEOBGH9LW/unused-signage.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>BEFORE: Signage to carparks that don't exist anymore</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503931701810-TYAHMVIRWUYDPV665E3D/image-asset.jpeg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503671830932-CT567E1YVJGZW7BSVMSB/icons.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501588610400-UWSYR1X1J6ZSQELLCEOH/Name-survey.jpg</image:loc>
      <image:title>Shopping City - Survey: "What's this building called? "</image:title>
      <image:caption>The conclusion was overwhelming, this was backed up with a Facebook survey which gave similar results.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501589955557-WLWT824PRKP57FW5T8X6/Social-media.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>Word of mouth travelled onto social media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503604898182-VBJJXYX6TOZAKCNNE7OL/carpark_signage.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503648032218-VXII53P5JXYJG64BKOEH/Ramp+signage.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>Ramp signage to the shops colour coded to the specific car park</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1503671798854-4RMJMARGBD3J11KAHJ4T/colour+coded.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501425902470-XLJB0L3J13HLH00VQT9R/fred_roache.jpg</image:loc>
      <image:title>Shopping City</image:title>
      <image:caption>The Shopping City was designed by Runcorn New Town Architect Fred Roche C.B.E. who went on to design Milton Keynes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1501424024440-19VW0OE7TS6EGXE2YDEH/Hero_1500x1000.jpg</image:loc>
      <image:title>Shopping City</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://johnsaunders.co.uk/siemens-lifeworks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431262990686-YUBFDULL60BT6LT6SFAO/image-asset.jpeg</image:loc>
      <image:title>Siemens LifeWorks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431341012764-RO163FO7MI3X3B6F8UYS/Siemensads_1500x1000.jpg</image:loc>
      <image:title>Siemens LifeWorks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431348939563-NMQAXTN3XQGUO8QFV2AF/image-asset.jpeg</image:loc>
      <image:title>Siemens LifeWorks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431348957164-LS9MUKG9BZTB83NYEZSF/image-asset.jpeg</image:loc>
      <image:title>Siemens LifeWorks</image:title>
      <image:caption>The whole site from every aspect has been designed for a lay back easy read experience. Minimal amount of taps, lots of scroll with onward journeys through relevant cards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431344053563-JRP7N8TE5SS9O9FDMPDU/image-asset.jpeg</image:loc>
      <image:title>Siemens LifeWorks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431351328974-ART19437YX08ONNU95SN/image-asset.jpeg</image:loc>
      <image:title>Siemens LifeWorks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431279373542-QJPLNJCS7WA7S2JTQCO7/image-asset.jpeg</image:loc>
      <image:title>Siemens LifeWorks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431348898492-A4NXLEY2FB84ZXPOCQ8N/CelebrityNavMobile_1500x1000.jpg</image:loc>
      <image:title>Siemens LifeWorks</image:title>
      <image:caption>Designed mobile first with use of content cards / Navigation uses whole screen at all breakpoints</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431344422051-TUCJ6HNUOKKRUPH026YT/image-asset.jpeg</image:loc>
      <image:title>Siemens LifeWorks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431294113807-L5MVB20684CXH9QPW9HP/HeroShot_1500x1000.jpg</image:loc>
      <image:title>Siemens LifeWorks</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://johnsaunders.co.uk/siemens-opencomms</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431356880714-Q1EDAAY5V5MIYFE80Z55/image-asset.jpeg</image:loc>
      <image:title>Siemens OpenComms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431356955734-QS61O8AHRTHRJLQZ1UHJ/image-asset.jpeg</image:loc>
      <image:title>Siemens OpenComms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431357479175-L0Z1O7OL0C0IEDEM9VEF/image-asset.jpeg</image:loc>
      <image:title>Siemens OpenComms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431354849912-2TKC7CVUMCKSWJG7CWM3/image-asset.jpeg</image:loc>
      <image:title>Siemens OpenComms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431357547519-KMDYZLCQ7CGSW1NEFVS6/image-asset.jpeg</image:loc>
      <image:title>Siemens OpenComms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431356648824-EEN0695EAW4YLWH6GNYH/image-asset.jpeg</image:loc>
      <image:title>Siemens OpenComms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431357148857-2MSOWBFJEAN11BOM7I8L/image-asset.jpeg</image:loc>
      <image:title>Siemens OpenComms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431357074234-BXHAJ82UTXEMDVKAA2CA/image-asset.jpeg</image:loc>
      <image:title>Siemens OpenComms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431262990686-YUBFDULL60BT6LT6SFAO/image-asset.jpeg</image:loc>
      <image:title>Siemens OpenComms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431357100022-J0AYRCJD1DMR8DZZWX22/image-asset.jpeg</image:loc>
      <image:title>Siemens OpenComms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431356549194-270UU5SZ9EL5RUAWA2Q3/Siemensads_1500x1000.jpg</image:loc>
      <image:title>Siemens OpenComms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431357265257-SBMHJ4WOQ0B77AUSG0Y0/image-asset.jpeg</image:loc>
      <image:title>Siemens OpenComms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1431354650512-7NA03HIK38Q3N36S7YGH/SiemensOpenCommshero_1500x1000.jpg</image:loc>
      <image:title>Siemens OpenComms</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://johnsaunders.co.uk/theryleysschool</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421569828286-FGR15SUZBZ9R5S7R9K32/SchoolFront_1500x1000.jpg</image:loc>
      <image:title>The Ryleys</image:title>
      <image:caption>The Ryleys Preparatory School. Established 1877.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421705393575-1J9BUI3FJ253LV3300ZK/image-asset.jpeg</image:loc>
      <image:title>The Ryleys</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421577576029-78FO9YIHKQFLGZKV1GRS/image-asset.jpeg</image:loc>
      <image:title>The Ryleys</image:title>
      <image:caption>The shot list covered as much of the variety of a day at The Ryleys as possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1425806526392-95XY5YNX2IJGJL47NRJN/RyleysLogo.jpg</image:loc>
      <image:title>The Ryleys</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421591615853-HP9MI8RA9DAQSGKQ01GG/Ryleys_Fieldsign_8x9.jpg</image:loc>
      <image:title>The Ryleys</image:title>
      <image:caption>School games field signage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421591598735-HH4PPQ8TGJHZXNNJ3THJ/Ryleys_Fontsign_8x9.jpg</image:loc>
      <image:title>The Ryleys</image:title>
      <image:caption>School entrance signage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421568690074-DHDZGICZSP7AUU9S11ST/image-asset.jpeg</image:loc>
      <image:title>The Ryleys</image:title>
      <image:caption>The new branding has a modern feel and incorporates the move to a mixed school</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421593378299-MNKEL1LBKWCN67Y97YQO/image-asset.jpeg</image:loc>
      <image:title>The Ryleys</image:title>
      <image:caption>School Prospectus with new branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421593467359-5RKREYUJQ68XTJT9CLHA/image-asset.jpeg</image:loc>
      <image:title>The Ryleys</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421593395866-K0WAN55F4YE9083WZGDZ/image-asset.jpeg</image:loc>
      <image:title>The Ryleys</image:title>
      <image:caption>Front cover with embossed sphere image and spot UV.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421570779668-7MXM2Q8AV4FRVXG23T1Y/image-asset.jpeg</image:loc>
      <image:title>The Ryleys</image:title>
      <image:caption>The brand required an update and to incorporate the move to being a mixed school</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421705799272-TV9CDFIBXRI5AVTVGIH5/logo_glass_1500x1000.jpg</image:loc>
      <image:title>The Ryleys</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421577554333-JS9T39TARM55NVL41N27/image-asset.jpeg</image:loc>
      <image:title>The Ryleys</image:title>
      <image:caption>The photography had be convincing that girls already attended the school.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421703846156-SYRGOZ0OLNIXZRSN3O3A/image-asset.jpeg</image:loc>
      <image:title>The Ryleys</image:title>
      <image:caption>Stationery material.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421593675211-BE5NBVS2RKE9X9SAYYNB/Creative_Arts_1500x1000.jpg</image:loc>
      <image:title>The Ryleys</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421565787080-DJ5PUJDE5WO62983SV2N/RyleysHero_1500x1000.jpg</image:loc>
      <image:title>The Ryleys</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://johnsaunders.co.uk/travel-counsellors</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1477660042476-BCNJGOH6UZICQC3WUY44/Book2015_1500x1000.jpg</image:loc>
      <image:title>Travel Counsellors</image:title>
      <image:caption>Non digital documentation was printed for the customer to take with them</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1477732431704-BQLRMHDX4I9H0CMTU5K5/image-asset.jpeg</image:loc>
      <image:title>Travel Counsellors</image:title>
      <image:caption>People before the journey are looking ahead, organising and relaxed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1477914311944-OBGRREI7H9B6UZBHGYEA/image-asset.jpeg</image:loc>
      <image:title>Travel Counsellors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1477661850035-8UK7R3CKQNLG7ILBHVDI/prototyping.jpg</image:loc>
      <image:title>Travel Counsellors</image:title>
      <image:caption>Wireframe prototypes made with Marvel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1477322719552-OOKB99RS6GWAA1QQ5VSX/image-asset.png</image:loc>
      <image:title>Travel Counsellors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1478282515462-KJJ7IY3FJJJ56V68U9JZ/journey_filtering.jpg</image:loc>
      <image:title>Travel Counsellors</image:title>
      <image:caption>Journeys can be filtered by leisure or business</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1478282532207-15TNMZSCTNYYR7L3MT5R/image-asset.jpeg</image:loc>
      <image:title>Travel Counsellors</image:title>
      <image:caption>Navigation and custom share sheet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1477732456197-I67251JXUIGLRW0BUVEW/image-asset.jpeg</image:loc>
      <image:title>Travel Counsellors</image:title>
      <image:caption>On the day of the journey people are active, looking for info and travel documentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1477664966809-36JN7BNZRKT89F51FG6C/Journey_large.jpg</image:loc>
      <image:title>Travel Counsellors</image:title>
      <image:caption>The very functional design decisions of the itinerary were wrapped with image led screens of the journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1477663662321-SXEXXH9XX9HFVTOSE5DP/event_card_visual.jpg</image:loc>
      <image:title>Travel Counsellors</image:title>
      <image:caption>Event card after visual design, muted colour pallet using raspberry to highlight</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1477658327012-OKX3Y6GTEP9KN4L9PO64/documents_aeroplane_mode.jpg</image:loc>
      <image:title>Travel Counsellors</image:title>
      <image:caption>The app had to save the customer the documentation haul with large scale holidays yet work in aeroplane mode.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1477659424081-99BW5RGQ4FB1PB5RD1G6/image-asset.jpeg</image:loc>
      <image:title>Travel Counsellors</image:title>
      <image:caption>Each event had a card that could include bolt-ons to deal with bigger events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1477663559247-UY01YSBKKJ313LFSBF62/event_icons.jpg</image:loc>
      <image:title>Travel Counsellors</image:title>
      <image:caption>Full suite of icons to represent each possible travel event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1477321923353-70Z7LXPE7DD6TAUFP5BY/cover_image.jpg</image:loc>
      <image:title>Travel Counsellors</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://johnsaunders.co.uk/uvgi</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421930688785-SDH0BR97MR6RH2UPL3GU/Image-Placholder-2.jpg</image:loc>
      <image:title>UVGI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1425826203793-CDHTYSNNIB6VJKK73Y9G/image-asset.jpeg</image:loc>
      <image:title>UVGI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421931251415-I3IX6FIT976ZSN98W83P/image-asset.jpeg</image:loc>
      <image:title>UVGI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421932505570-1K55DL0JLC3AYXZWFA82/UVGI_Brochure2.jpg</image:loc>
      <image:title>UVGI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1425826101528-F6OLV0BTJ1JF8EB4FJYG/image-asset.jpeg</image:loc>
      <image:title>UVGI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53fb671ae4b08bf8d1d109d8/1421930739665-K50U5W8VO0XWM79JXJSX/UVGI_BrandingBoard2.jpg</image:loc>
      <image:title>UVGI</image:title>
    </image:image>
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