Named after Charles Goodyear, inventor of vulcanized rubber, the american manufacturing company was founded in 1898 by Frank Seiberling and based in Akron, Ohio. Goodyear manufactures tyres for automobiles, commercial trucks, light trucks, SUVs, race cars, airplanes, farm equipment and heavy earth-mover machinery.
With over 100 years of innovation Goodyear wanted to communicate the great heritage and history but also how it was also a leader in its field. They wanted this to be reflected on their new EMEA website that would be rolled out as a template across multiple countries.
A timeline that not only looked back at amazing achievements but forward to innovative ambitions
Timeline for the future
It’s not unpopular to show a companies achievements over the years by placing them on a timeline. My idea however was to have a timeline that also extended forward into the future, setting out goals and innovation that Goodyear was working towards.
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Communicating Innovation
The customer would be able to browse through time, picking up interesting facts and be made aware that Goodyear was an innovative leader in tyre manufacture.
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Sending out the right message
The key messages to get across was that Goodyear was committed to producing the safest and environmentally friendly tyres possible through constant innovation.
Selling the product
This concept of constant innovation was supported by testimonials, tyre knowledge and how the Goodyear was creating quieter and more fuel efficient tyres for all types of vehicles.
This then went through to educating the customer on what tyre is right for their vehicle and where to find their stockist.