When I tackle a printed piece the receiver is always front of mind, the solution is sketched out and the content given hierarchy, images are sourced or commissioned and it is all brought together ready for the production. The thing I love about print is that it is its own object, with texture, smell and reflections of the chosen stock. It's a great way to stand out.
Below are the areas of print I cover...
A lot of people are saturated by digital which means that there is still room for print because of its point of difference. A high quality printed piece is an attention grabber because it lives outside of a digital device. Print compliments digital by communicates messages effectively that can guide people online to complete a task.
Any good integrated campaign should target customers directly, make them feel special. Direct mail is an excellent way to get the ball rolling with the top section of the target audience. It could be just a selection of possible bigger spenders and means sending them something more bespoke, personalised and special.
Letterheads, business cards, compliments slips, brochures, folders, pens, mugs, name badges, shirts, umbrellas, screen wipes, key rings, polo shirts,
I've even done beermats for the SmokeFree Liverpool campaign, they went down very well and targeted smokers in the right location.
Roll up stands, pop up stands, window and wall vinyls are the tools of the trade here and knowing which method to use for which occasion is key.
Signage, shop window graphics, large format posters, billboards, traditional A board signs, bus and taxi side graphics, digital screen advertising. My so far unfulfilled ambition is to work on a building wrap. Would love that!
Glass decals, way finding signage, roll up stands, pop up stands, window and wall vinyl designs, show reels for large screens and reception signage. An office with a makeover changes the atmosphere and perks things up.