When I tackle a printed piece the receiver is always front of mind, the solution is sketched out and the content given hierarchy, images are sourced or commissioned and it is all brought together ready for the production. The thing I love about print is that it is its own object, with texture, smell and reflections of the chosen stock. It's a great way to stand out.


When the world zigs, you zag.
— Sir John Hegarty, Chairman and Worldwide Creative Director - BBH

Below are the areas of print I cover...

 

Printed communications

A lot of people are saturated by digital which means that there is still room for print because of its point of difference. A high quality printed piece is an attention grabber because it lives outside of a digital device. Print compliments digital by communicates messages effectively that can guide people online to complete a task.

They Ryleys Preparatory School Prospectus - with embossing and spot UV coating on sphere

They Ryleys Preparatory School Prospectus - with embossing and spot UV coating on sphere

Siemens Open Communications A to B mailer - with stepped front cover

Siemens Open Communications A to B mailer - with stepped front cover

Siemens Open Communications brochure - with holofoil block

Siemens Open Communications brochure - with holofoil block

 

 

Direct Mail

Any good integrated campaign should target customers directly, make them feel special. Direct mail is an excellent way to get the ball rolling with the top section of the target audience. It could be just a selection of possible bigger spenders and means sending them something more bespoke, personalised and special.

Siemens Lifeworks Direct Mail Invitation - Using paper over board box

Siemens Lifeworks Direct Mail Invitation - Using paper over board box

Inside cover has invitation message whilst the depth of the box holds a Siemens etched gift glass

Inside cover has invitation message whilst the depth of the box holds a Siemens etched gift glass

Etching of the campaign name

Etching of the campaign name

Etching of the Siemens logo

Etching of the Siemens logo

 

 

Company collateral

Letterheads, business cards, compliments slips, brochures, folders, pens, mugs, name badges, shirts, umbrellas, screen wipes, key rings, polo shirts, 

I've even done beermats for the SmokeFree Liverpool campaign, they went down very well and targeted smokers in the right location.

The Ryleys Stationery

The Ryleys Stationery

 

 

Exhibition

Roll up stands, pop up stands, window and wall vinyls are the tools of the trade here and knowing which method to use for which occasion is key.

Exhib_stand_1500x1000.jpg



outdoor

Signage, shop window graphics, large format posters, billboards, traditional A board signs, bus and taxi side graphics, digital screen advertising. My so far unfulfilled ambition is to work on a building wrap. Would love that!

Ryleys_Fontsign_8x9.jpg

 

 

interior

Glass decals, way finding signage, roll up stands, pop up stands, window and wall vinyl designs, show reels for large screens and reception signage. An office with a makeover changes the atmosphere and perks things up.

Office - transparent vinyl with printed graphics

Office - transparent vinyl with printed graphics

Colour coded meeting rooms -  transparent vinyl with printed graphics

Colour coded meeting rooms - transparent vinyl with printed graphics

Interior LED lit signage for Building Blocks (done whilst I worked there).

Interior LED lit signage for Building Blocks (done whilst I worked there).

 

You might also be interested in reading...

Designing for digital

Designing for digital

Thinking up the big ideas

Thinking up the big ideas

Creating a memorable identity

Creating a memorable identity